Data Enhancement

Data Enhancement is the collective process of acquiring new data, sorting and segmenting the procured data with respect to the required demographics and other parameters for better understanding of the customers and clients in order to have enhanced targeting and mutual correlation between the clients and the business models. For any business, data and its cleansing is the key factors which plays a very prominent role in its development and growth which in turn leads to increased revenues and turnovers. One of the major prerequisite to all types of business models is an organized set of structured, trustworthy and non erroneous customer and client data in order to effectively strategize the business plans and resulting in higher success rates. It can also improvise the corresponding sales and customer relationship of the organization or the business model which is a major roadblock in the present day market.

A simple way of explaining data enhancement is that every year, it is estimated that more than twenty five percent of customer information database reduces and is one of the major issue of concern for any organizations. This basically means that every year there is an exponential decay in the number of potential prospects who receive the marketing emails and promotional newsletters sent by the organization. Here, data enhancement plays a vital role in managing the respective customer database and helps in maintaining a constantly updated database which proceeds towards a better mailing list and in turn reaching expected targets.


Some of the major advantages of Data Enhancement are

Decrease mailing wastage and improve promotional mails

Ensures a high quality and trustworthy database

Noticeable reduction in the mailing costs

Increases brand recognition

Enhance response time frames and speeds

Precision client targeting and better understandability

Efficient and Effective Processing


Decrease mailing wastage and improve promotional mails:

Having a clean and accurate database ensures that the mailing wastage which is a crucial factor is significantly reduces to a noticeable extent and also gives you a great opportunity to enhance and improve the promotional mails sent regularly by subsequent backend monitoring.


Ensures a high quality and trustworthy database:

One of the major drawbacks of unstructured data is that the overall quality and crispness of the data is reduced and in turn the expected reach is never obtained. By the process of Data Enhancement, you can ensure that you have a very high quality and a trustworthy database to rely upon which thereby increases your turnaround rate.


Noticeable reduction in the mailing costs:

Mailing costs play a very crucial role in the marketing campaigns of the business models. By sorting and cleaning the raw data obtained, there are proved results of guaranteed reduction in mailing costs and thus adding greater extent of stability to the economy of the organization.


Increases brand recognition:

Having good mailing lists and structured data ensures that the promotional mails sent are reaching the required targets and ensures that the brand stands tall among other competitors in the market as a direct result of reinforced targeting and better geographical demographics.


Enhance response time frames and speeds:

By the process of proper enhancement of unstructured raw data, the target mails sent are arranged and ordered accordingly to reach a specified type of audience which greatly increases the turnaround time and frequency which is an added bonus for the business models as it improves their customer relationships and increases trust among their clients.


Precision client targeting and better understandability:

A huge advantage of the data enhancement process is that your mailing list is accurately targeted to a very specific group of audience based on a number of pre defined factors like geography, age group, demographics, etc. This ensures that only the potential prospects intended to receive the mail are reached and in turn noticeably enhances the business client relationship which proves to be a very prominent factor for any organization.


Efficient and Effective Processing:

Knowing more about your customers and understanding them to a greater extent is an added advantage and is a direct result of the process of data enhancement. This ensures that the business model has a clear cut idea about the specific set of targeted audience and can ensure greater level of accuracy in the promotional mails and newsletters sent regularly to the customers. Overall, considering all the above explained factors, it is clear that data enhancement is a very important step in the overall marketing process for any business or an organization and plays a crucial role in the overall development and growth of the same. This also ensures an effective and efficient reach to the potential customers and prospective clients and also enhances the yearly revenues and return on investments of the business and organizations.