What is SEO really? Is it just someone getting famous when his name is searched on Google or any other search engine? Is it making yourself known to people with your work on the internet? What is it really? According to Beel et. al. (2010), Search Engine Optimization (SEO) is "The process of affecting the visibility of a website or a web page in a search engine's unpaid results - often referred to as "natural," "organic," or "earned" results." However, the issue of the survival of SEO is still a question to many. Google, being one of the foremost and best search engines in the world has constantly been changing their SERP algorithms to make sure the most appropriate website is prioritized first when searched for something and that is precisely why SEO is most important in these situations. Given that there is a lot more trash on the Internet than necessary information, it is difficult for every internet user to segregate between the important from the unnecessary junk.
However, SEO can modify its importance by the quality of content being written. Today, issues related to women have been trending sky high and the variety of opinions found on the internet does alter the perception of the internet user. Where on one hand, every woman should demand for equal rights, whereas on the other, there are numerous articles written on how she must do everything from dressing up to choosing a profession that may please her husband. I'm sure choosing a profession for a woman today has been changing to her sole decision, but that isn't applicable in all families though. SEO is important because it basically alters your perception on almost everything.
Follow updated search engine algorithms
Drive traffic with relevant link building
SEO services are practiced using Google compliant guidelines
Positive credibility and enhanced online business visibility
Execution of only white hat SEO techniques
Today, where even a nine year old has a boyfriend and a cell phone, internet content traffic has been increasing minute by minute. Where, with just a touch of a button, you can publish your feelings or life statuses, on the other hand, your life can also be destroyed with just a touch of a button. SEO however, alters your perception to such an extent that you can learn to be a professional with just a clock of a button on the internet. Like everything in the world, there are pros and cons to the internet too. As mentioned earlier, it is rather difficult to choose between the more appropriate information online, but with the help of SEO, the user's job becomes much easier. The SEO is like the auto-correct on our keyboard dictionaries, where, even if we stumble on our searching tabs, we can still find the right information that is not only appropriate but is helpful to your need.
Quality internet content is one of the ways to modify the importance of SEO, and there contents can inspire or de-motivate a person. Today, everyone has blogs and online shopping has become so trendy, but people are forgetting real books and going out in the open to shop. Things have become so easy with just a click of a button and it all comes down to the concept of modernism. Today, as we travel fast through the internet with just a click of a button and forget to look inside ourselves, we are getting insensitive and sublime. You can get a love quote with just a one 'Search' click on Google to propose your girlfriend instead of writing something down. There are a million things to point out when it comes to how important SEO is, in our lives. Right from learning to become a professional to how a baby is delivered, everything is available just by the click of a button.
The main reason for the existence of SEO is to create and intensify internet traffic, but how far is that going to have positive effects on the people today? In the fifth annual Cisco Visual Networking Index (VNI) Forecast (2010-2015) released today, the company also said the total amount of global Internet traffic will quadruple by 2015 and reach 966 Exabytes per year. The projected increase of Internet traffic between 2014 and 2015 alone is 200 Exabytes, which is greater than the total amount of Internet Protocol traffic generated globally in 2010, according to the forecast findings. Unfortunately, the amount of traffic created on the internet is expected to be double of the same in 2016. This proves that the competition for quality content is getting sky high and that every content writer online needs to buck up. But, at the end of the day, everyone wants their product to sell and have a great brand loyalty among their customers. The question is, as an internet user, what will you choose to prioritize, the trash or the important substance?