A business card is an important part of an organization’s brand identity.Business cards act as pocket sized billboards. When designed well, business cards leave a lasting first impression and attract devoted customers. They are an essential part of building brand recognition and should match the rest of your company’s branding and aesthetic. But it’s impossible to visually stand out if your identity looks like thousands of others.

If you use a generic template to create your business card, your card will look like tens of thousands of other business cards and won’t help you stand out. Generic templates, even those templates that are customizable, will not leave a lasting impression on your audience and will not give you a one-of-a-kind brand identity.