Basically, an data profile describes a person with access to your data, such as the site owner, administrator or Webmaster. Just as you have a Facebook profile, or for that matter, a profile on whatsoever Social Media website, the only abstract it speaks of is about the user. Similarly, creating an account profile creates an idea of how your potential candidate is surviving with respect to your market, brand or product. For an advertising agency, creating a Creative Brief when approaching the client is the most important because those certain questions help in creating a profile or forming an idea of what the organization is all about and how their product can be marketed better. This also helps in carving the organization's previous mistakes and learning from them to make advertisements better in the future.

Data Profiling is one of the basic and the first method to marketing for a client. For instance, an organization cannot understand the requirements of a client without core research. Research can be done in two simple ways- Primary and Secondary. Primary Research is first hand research or research that is done through observation and investigation. Secondary Research is referring to other data in order to come to a conclusion about a particular issue. This helps in marking out the demands of the existing consumers and the potential targeted consumers. However, if research isn't done well, the whole concept and process of creating a profile of the customers is failed. Hence, research is most important in such cases.

Creating a profile may not only be useful for clients but also for the employees in the organization. As the organization runs successfully with the help of both the employees and clients, it is important to maintain a track record of both. This may not only b helpful in the future but also ideate constructive opinion on the same. Keeping a track record, or in this case, account profile of each employee, it may help the organization to make clearer future decisions that may prove to be better for the company. For instance, a diabetic patient is required to maintain a tab of their sugar level and note it down every month after regular blood tests. This helps the doctor to easily judge the current condition of the diabetic patient and helps both the doctor and the patient to generate simpler decisions that may only bring safe and risk-free decisions for the future. However, it also helps the doctor to decide whether there is change of medication for the patient.

At the end of the day, the organization wants trustworthy clients and employees, basically people that would look up to them and share the same relationship based on the exchange value of the product. So, it is more fundamental when spoken about the kind of loyalty and trust created within and outside the organization. Therefore, creating an account profile is always there to help, build, develop and succeed.